TheFoodXP
Chef-led copycats of restaurant dishes, everyday dinners and a free cookbook.
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Four publications, one in-house team
Media people watch,
cook, wear and eat.
Written, shot and grown in-house by the viaENS team in Jammu.
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FXP Recipes
Step-by-step recipes tested at home with supermarket ingredients.
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WearableXP
Honest reviews and news on smart rings, watches and glasses.
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Restaurant XP
Menu prices with calories and diet flags for the big US chains.
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By the numbers
Built small, watched a lot.
One in-house team writes, shoots and grows every site and channel on this page. Counts taken from the sites and YouTube in November 2026.
Own domains
4
Publications, each with its own domain, voice and readers.
Live count
3,400+
Posts published across the four sites
- TheFoodXP1,210
- Restaurant XP961
- WearableXP907
- FXP Recipes419
Subscribers on TheFoodXP's YouTube channel
14.3Mchannel views668videos
How it grew
- 2016TheFoodXP starts publishing
- 2021Restaurant XP posts its first menu
- Dec 2021TheFoodXP opens its YouTube channel
- Sept 2023WearableXP launches
- Feb 2025WearableXP India joins YouTube
- TodayFour sites, two Shorts channels
The publications
Four sites. Four audiences.
Each publication has its own domain, voice and readers. Pick a topic to spotlight, or scroll on to meet them one by one.
TheFoodXP
Recipes and videoChef Jasbir Singh's recipe site: copycats of restaurant dishes, everyday breakfasts and dinners, and a YouTube channel full of Shorts.
- 1,200+recipes
- 340+copycats
- 2016first post
FXP Recipes
RecipesStep-by-step recipes for breakfast, lunch, dinner and dessert, tested at home with supermarket ingredients.
- 419recipes
- 204dinners
- Weeklyemail
WearableXP
Wearable techReviews, comparisons and news on smart rings, smartwatches, glasses, audio wearables and screenless bands, scored from 0 to 5.
- 907posts
- 7sections
- 2023launched
Restaurant XP
Menus and dealsMenu prices with calories and diet flags for the big US chains, plus deals, secret menus and holiday menus.
- 961posts
- 20featured chains
- 2021first menu
Publication 1 of 4
TheFoodXP
Easy recipes with restaurant flavour.
Copycats of the dishes people love, everyday breakfasts and dinners, and honest guides to what the big chains charge. Every recipe is cooked and tested in Chef Jasbir's kitchen before it goes live.
- Cooked and tested in Chef Jasbir's kitchen
- 13.1K YouTube subscribers
- 1,200+ recipes, 340+ of them copycats
- A free 101-recipe meal prep cookbook
Publication 2 of 4
FXP Recipes
Everyday recipes, tested at home.
Restaurant copycats, weeknight dinners and easy bakes, written step by step so they turn out right every time.
- 419 step-by-step recipes, 204 of them dinners
- Cooked in the site's own kitchen with supermarket ingredients
- One tested recipe in your inbox every week
Publication 3 of 4
WearableXP
Smart rings, smartwatches and wearable tech.
Honest reviews, comparisons and news on smart rings, smartwatches, smart glasses, audio wearables and screenless bands. Scores run from 0 to 5.
- Seven sections, from Smart Rings to News
- Publishing since September 2023
- 907 posts: reviews, comparisons and news
Publication 4 of 4
Restaurant XP
Your personal restaurant expert.
A guide for people who check the menu first. Every menu table lists price and calories, with vegan, vegetarian, gluten-free and keto flags alongside.
- Menus for 20 featured chains, from McDonald's to Panda Express
- The update year sits right in the headline
- Deals, secret menus and holiday menus
Blog
Din Tai Fung Menu With Calories [Updated 2026]
Din Tai Fung has mastered the art of making dumplings and offers umami-rich savory options like wontons, ribs, rice, and buns. The restaurant’s…
October 12, 2026TheFoodXP Shorts
Your favourite recipes in under a minute.
Chef Jasbir cooks restaurant favourites on camera, from Pizza Hut dough to KFC pepper mayo. Tap the phone to play, swipe for the next one, double-tap to like.
Most watched
Latest Shorts
WearableXP India Shorts
Wearable tech, explained fast.
Smart rings, smartwatches, smart glasses and the strangest new gadgets, in Shorts from the WearableXP team.
WearableXP India@wearablexpindia
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- 89.1Kchannel views
- 51Shorts and videos
- 33.4Kviews on the top Short
Most watched
Latest Shorts
What we publish
Every format, built to be used.
From a 20-minute dinner to a smart ring review, each format has one job. Hover or tap a card to see a real example from the sites.
Chains and gadgets in our coverage
- McDonald's
- Burger King
- Subway
- Starbucks
- KFC
- Popeyes
- Red Lobster
- Domino's
- Wendy's
- Taco Bell
- Sonic
- Pizza Hut
- Arby's
- Dunkin
- Whataburger
- Five Guys
- Chipotle
- Dairy Queen
- Chick-fil-A
- Panda Express
- Oura
- Ultrahuman
- Evie
- Samsung Galaxy
- Amazfit
- Apple Watch
- Apple AirPods
- Fitbit
- Whoop
- XREAL
- Garmin
- RingConn
- Circul+
- Xiaomi
- Huawei
- Google Pixel
Restaurant XP lists menus for these 20 chains on its home page. WearableXP has tag pages for these 16 brands. Names are shown as text only.
How it connects
One team, four sites, every channel they feed.
Follow the lines from the team to the sites, and from each site to the places its readers find it. Hover or tap any node to trace its connections.
The team
The sites
Where readers find them
How we publish
Six steps from idea to your screen.
TheFoodXP publishes its recipe process as six steps, and FXP Recipes uses the same six for its Pinterest content. Scroll and watch them light up.
- 1
Ideation
Start from what people already cook, search and ask.
- 2
Research
Check prices, menus and specs against the source.
- 3
Production
Cook, test and shoot. Recipes get several rounds of testing.
- 4
Editing
Tighten the words, fix the numbers and cut the video.
- 5
Publishing
Go live, then keep each page fresh with dated updates.
- 6
Sharing
Pin it, post it and put it in the weekly email.
Work with us
Three ways to get involved.
Tell us what you have in mind and the right person will pick it up. No packages, no hard sell.
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Collaborate with a brand
TheFoodXP works with food-oriented brands on strategic collaborations, tailored branding, mutual promotion and client articles.
- Food and kitchen brands
- Articles written for your audience
- A five-step process, start to finish
-
Get your own site found
viaENS is an SEO and link building agency in Jammu, India. The same search-first approach behind these four sites is available for yours.
- Search-first site structure
- Link building
- Built by the team that runs these sites
-
Cook, write or shoot with us
The sites run on recipe authors, restaurant researchers, editors, a videographer and a designer. TheFoodXP has a careers page for open roles.
- Recipes and menus
- Wearable tech editing
- Video and design
The people
The team behind the sites.
viaENS is led by its founders and department heads in Jammu. The same team plans, writes, shoots and grows all four publications.
-
Kanav GuptaCEO and Founder -
Rahul KumarCo-founder -
Arush MahajanCo-founder -
JatinChief Revenue Officer -
PankajHead of Publisher Partnerships
Five desks, one newsroom
Meet the full teamRecipe kitchen
A professional chef and recipe authors who cook, test and write every recipe.
Restaurant desk
A restaurants expert and authors who check menus, prices and calories.
Wearables desk
Six editors, one each for rings, watches, glasses, audio, wearables and news.
Production
A videographer, a video editor, a graphic designer and a social media coordinator.
Search and growth
The viaENS SEO team plans each site around how readers search.
Press
Where the sites show up.
Three outlets cited TheFoodXP as a menu-price source in 2022. Below that, the latest headlines from all four sites.
Cited TheFoodXP's McDonald's menu prices.
October 12, 2022
Cited TheFoodXP's Starbucks menu prices.
October 12, 2022
Cited TheFoodXP's Wendy's menu prices.
November 17, 2022
As seen on TheFoodXP's own press strip
Latest headlines
FAQs
Frequently asked questions
The short answers about the four sites and their Shorts. Can't find yours? Write to contact@viaens.com.
All four are products of viaENS Media, made in-house by the viaENS team in Jammu, India. They share a newsroom but each has its own audience, domain and voice.
TheFoodXP is chef-led, with copycats of restaurant dishes and a YouTube channel. FXP Recipes is a step-by-step cooking blog of 419 recipes, each tested in its own kitchen and pinned on Pinterest.
That is the promise on both sites. TheFoodXP runs several rounds of testing before a recipe goes live, and FXP Recipes says every recipe is cooked in its own kitchen first, using supermarket ingredients.
One table per menu section, with price and calories for each item, plus vegan, vegetarian, gluten-free and keto flags. Headlines carry the year the guide was last updated.
Reviews are scored from 0 to 5 in half-point steps, after testing for days or weeks. The site lists nine criteria, including performance, battery life, software updates and water resistance.
Food Shorts are on TheFoodXP's channel and tech Shorts on WearableXP India. Both play right here in the phone players above.
Yes. TheFoodXP and FXP Recipes each send one email a week with a tested recipe, and no daily blasts.
Get in touch
Let's make something
people watch.
Brand ideas, partnerships, press or a plain hello. Email goes to the viaENS team.
- Brand collaborations
- SEO for your site
- Shorts and video
- Press
Signature Tower, NH-44, Sec-C, Sainik Colony, Jammu, Jammu and Kashmir 180011